Tag Archives: Sprudge

Show Me the Money: Direct Trade Volume 3

“Does the Direct Trade sales model produce the kind of tangible results Daday calls for? Does it put more money in the pockets of farmers and improve the quality of life in their communities? Looking for concrete answers to these elusive questions, Michaele Weissman follows the money trail in this final installment of her landmark three-part series on Direct Trade in 2017.”

 

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Volume 2: Direct Trade in the Shadows

“In the first entry in this series, author Michaele Weissman explored the promise and problems associated with Direct Trade, the ethical sourcing model for specialty coffee in which producers and roasting work as partners. In her research—for this series and for her book, God In A Cup—more questions were raised than answered. The exploration continues.”   Read Part 2 Here

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Volume 1: Is Direct Trade Fair

In April of 2008, journalist Michaele Weissman released her groundbreaking book God in a Cup: the Obsessive Quest for the Perfect Coffee. Now, in a three part series on Sprudge, Weissman revisits specialty coffee’s effort to alter the relationship between coffee growers and buyers by introducing innovative, relationship-based sales practices 

known collectively as “Direct Trade.”” Read Part 1 Here

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