Volume 1: Is Direct Trade Fair

In April of 2008, journalist Michaele Weissman released her groundbreaking book God in a Cup: the Obsessive Quest for the Perfect Coffee. Now, in a three part series on Sprudge, Weissman revisits specialty coffee’s effort to alter the relationship between coffee growers and buyers by introducing innovative, relationship-based sales practices 

known collectively as “Direct Trade.”” Read Part 1 Here

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